“So, how many months into this challenging economy? As is often the case when the economy slows and stays slow, I keep hearing people cutting their marketing budgets. To me, that’s incredibly idiotic. Marketing and smart advertising are the only expenditures that directly produces profit. In addition, competitors are cutting their marketing budgets, making their customers vulnerable to aggressive marketers.”
Recession Marketing Wisdom from Messaging Lab
“So, how many months into this challenging economy? As is often the case when the economy slows and stays slow, I keep hearing people cutting their marketing budgets. To me, that’s incredibly idiotic. Marketing and smart advertising are the only expenditures that directly produces profit. In addition, competitors are cutting their marketing budgets, making their customers vulnerable to aggressive marketers.”
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