When the business was first starting, I had been speaking to an accountant, and asked her if she had suggestions for how to keep books. She suggested keeping records of payments, expenses, etc. in a spreadsheet. I was puzzled, and asked, “What about formal software? A system that can do everything?” She admitted, “Yeah, but [...]
Recession Marketing Wisdom from Messaging Lab
“So, how many months into this challenging economy? As is often the case when the economy slows and stays slow, I keep hearing people cutting their marketing budgets. To me, that’s incredibly idiotic. Marketing and smart advertising are the only expenditures that directly produces profit. In addition, competitors are cutting their marketing budgets, making their [...]